Identity Design: Pause Yoga Shoes
  • Typography
  • Photography
  • Illustration
  • Print
  • Website
  • Identity
  • Concept
  • Layout
  • Advertising

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Pause - Identity Design

  • Created in: Illustrator, InDesign, and Photoshop
  • Created for: School, Concept Design
  • Who worked on this project? Just me.
  • When was it created? Winter, 2008

I designed this logo for a yoga shoe company of my own invention. The point of this project was to enhance my conceptual skills. Basically I wanted to work on having good ideas as well as good design. Therefore the name of the company the logo and everything listed here was created using my own imagination. All product produced and all pictures taken are my own work. Part of the process involved in developing these ideas was to create a whole body of concepts and choose the best one. That is why the logo "Hike" and the red shoe logo are also listed with this project. I decided Pause was the best concept of the three, and perfected and expanded it beyond the rough versions you can see of the other two, but for the sake of sharing my conceptual process I determined to include them as well.

Pause Logo Pause Concept Board Pause Advertising Concept Board Pause Color Scheme Heels Logo Concept Hike Logo Concept